How Banks Can Build Generational Loyalty Through Apps

The business of finance is a crowded one these days. So, how can traditional banks combat their new challengers? Integrating fintechs into traditional banking environments is one solution, although an expensive one. A better long-term solution would be to take a leaf out of the fintech playbook and focus on building generational loyalty instead.

In this PoV, you will discover:

• How to focus on growing meaningful relationships with younger customers
• Re-think customer retention and acquisition over the long term
• Effective ways to build loyalty by leveraging applications