Me-to-Me: Mass Customisation Comes of Age

This white paper explores the emerging concept of Me-to-Me: Enabling customers to select exactly the services and products they want, when they want them and at a price they are willing to pay. It explains why now is the time for digital, financial and communication service providers to deliver mass customisation to enterprises, SMEs and, ultimately, consumers, while maximizing the value of each and every transaction for both parties.